In the past, if you wanted to see your story ever make it to an audience (whether on the big screen or television) you had no choice but to get it past the gatekeepers. Production was so cost prohibitive, and distribution outlets so unaccessible, that green lighting yourself in any professional manner was near impossible.
Your only hope of finding an audience was if the gatekeepers decided you were worthy enough for them to merit giving it to you. And even if you were the chosen one and your story was produced and distributed, there was no 2nd and 3rd screen, no bonus content, no audience interaction. Your story lived in one form and one form only.
But now, sweet beautiful now, all that has changed. Technology has advanced so much that even your phone is a high quality camera and sound department. You can have advanced editing software on your laptop to the tune of $20 a month. And Distribution? There are 15 year olds out there right now who have used Youtube to garner literally millions of loyal fans. They didn’t have to ask for permission, they just did it, often times with a team of one. The restrictions are gone.
And to top it all off, we are no longer confined to telling a story simply for the big or little screen, no, there are storytellers out there, as we speak, who are telling stories across 5 platforms at once (for e.g Emma Approved which recently won an Interactive Emmy.)
For all intensive purposes Emma Approved is a web show, a clever re-telling of the classic Jane Austen novel Emma, where Emma Woodhouse, this time a lifestyle coach, has decided to film her successes (Vlog style over 72 episodes) for a future documentary of her life. But the storytelling doesn’t end there. Just like any real lifestyle coach would, Emma has her own blog, twitter account (as do all the characters on the show), photo gallery of fashion tips, and even Music Club Videos created by her assistant Harriet.
The team at Emma Approved even went a step further, truly breaking the 4th wall, when they allowed people to bid for real on the fictitious bachelor auction “Emma” was sponsoring to raise money for charity. (they raised $4k and the money did actually go to a charity so its all good)
My point in sharing all this is simply to inspire you with the possibilities which leads me to….
Industry Tip #13
We are living in exciting times where our imagination truly is the limit. There is still so much room to be a Pioneer, to go where no one in storytelling has gone before, and I really hope you will seize it. Carpe diem.
As many of you know, Mhairi and I have been enjoying the new possibilities as well. We have Feathers and Toast (the web cooking show starring Tallulah), Tallulah’s Vlog Tallulah Talks Back, twitter accounts for Tallulah, Holster & Marge, Behind The Scenes Blogs and Vlogs, the Memes series, a Boutique (which we intend to expand to sell Tallulah’s favorite things) and the soon to be 1/2 hour comedy Tallulah, Darling.
Plus you can actually see “Tallulah” live and in person every month, as she attempts to hijack, I mean host, the French Cabaret show known as FEMMES by Cabaret Versatile at the Sofitel in Beverly Hills.
Have I inspired you yet? I hope so because we need the stories that only you can tell. So get cracking and let your imagination fly. Virtual Reality is the next untapped frontier.
Without further ado, your videos for the day are of the first time Tallulah hosted the Cabaret show (both before and during her show). It also marked the first time we brought the Holster character into the storyline.