Why The Happiness Movement?

For those just tuning in, Tallulah and Marge have embarked on a 10 week journey towards bringing more happiness into their lives via The Happiness Movement and are inviting you to join in. Why? Because as my Irish grandpa always used to say, who wants the alternative?

All our joking aside, we know there are very real reasons for people to be feeling down, everything from the threat of nuclear war, hurricanes and political upheaval, to the very personal feelings so many experience with depression. It is not our intention to ignore or minimize these things, but it is our intention to say: go for happiness anyway.

We feel that joy in the face of life’s struggles is the ultimate act of rebellion, a cause seriously worth the fighting for, and we consider it our most important of missions to make sure you are heavily armed with a necessary stockpile of laughter as you head into battle.

Our first weeks assignment, as per Live Happy, was to smile more often. So here’s Tallulah and Marge, our fearless warriors, reporting in on their successes, and it looks like they made it through with only minor injuries. How did your week of smiling go? Did it change anything? Let us know here and on Facebook.


We’re shaking it up!

We’re shaking it up here at Feathers and Toast HQ.

Today marks the beginning of a new series of Vlogs featuring Tallulah and Marge, where together they will be taking on various challenges through out the year that are in line with Tallulah’s mission to “save the world one kitchen at a time.” (If you have a favorite challenge you want them to take on, please feel free to let us know.)

Up first is a challenge that comes from LiveHappy Magazine to join the Happiness Movement and help to spread happiness throughout the world (something the world could really use right now). For the next 10 weeks, Tallulah and Marge will be taking on the
10 suggestions to living a happier life, and will let you know how they got on in true Feathers and Toast fashion. We would love it if you would join in by taking on the challenge too. We can’t wait to hear your results.

The Vlogs are just the beginning of the changes, however. Make sure to tune in to this weeks Vlog (below) to get, not only your first assignment, but also some exciting news about our brand new show which will be coming the beginning of next year.

We are so grateful for all who have followed us on this journey thus far, and for those just getting started…welcome! There is so much fun ahead!

In the meantime: here’s Tallulah and Marge!


A Word About Fashion From The Girl Who Wears Flip Flops

Meme_S2E4_1Admittedly, what I know about fashion is not much. In fact, up until about 2 years ago, I sort of saw it as a nuisance. I was the girl who secretly envied Einstein for his choice to not deal with it by purchasing 5 of the exact same suits and essentially wearing the same thing every day. I was “busy” and if I’m really really honest, didn’t see the point in spending so much time on a pursuit I saw as shallow and meaningless.

But yet here we are, 2 years later, and I am about to leave for New York to attend the Women & Fashion FilmFest and She Webfest where, not one, but, two of the projects I’m involved with (Feathers and Toast & Velvet Karma) are being honored. And yes, you heard me correctly, its the Women & Fashion FilmFest. LOL.

How did that happen? Why did they let me, the imposter, in? Well, it all started with the influence of two very lovely ladies.

First there was our own Mhairi Morrison, who, through Tallulah, showed me repeatedly by example that fashion has the power to lift the spirits of not only yourself, but those around you. I have been a first hand witness to the countless joy that has been shared with perfect strangers simply because Mhairi is willing to take the time to pick out and then wear so many beautiful and bold hats.

And then second, I had the opportunity this past year to work closely with my dear friend, jewelry designer Tarina Tarantino. After witnessing the love and creativity Tarina puts into every piece she creates, my view on fashion changed forever.

Not only does Tarina care deeply about what she creates, she also cares about where she gets her materials (she opts to purchase top quality materials from local vendors), cares about her employees (who work directly with her at the Sparkle Factory), and most especially she cares about her customers, whom she genuinely wants to help feel beautiful by offering them a myriad of unique, and eye catching ways to express themselves.

Through Mhairi and Tarina I have learned that fashion can be fun, creative, conscious, giving and inspiring. I now understand that designers and fashion enthusiasts are fellow creatives like me, who are constantly looking for unique ways to express themselves and make the world a more inspiring place. And I have learned that my purchases are far more powerful than I had ever imagined, that where I put my money is essentially placing my vote towards which designers, corporations and practices I want to support. Shallow and meaningless? Not by a long shot.

Don’t get me wrong, I still walk into stores and panic, feeling a bit clueless about where to even begin. So many years of neglect do not get remedied over night. But I would classify myself now, as a student, eager and willing to learn about this thing called Fashion. I might even let go of a few of my flip flops. (But don’t tell Tallulah :) )

Which leads me to…

Industry Tip #28

Always be open to learning new things. Inspiration can come from the places you’d least suspect.

In the next blog I will share more about some of our itinerary for our trip to NYC (Nov 12th – 14th) including which panels and screenings we will be attending at the Women & Fashion Film Fest, in case of any of you want to join us. We would love to see you there.

And without further ado, for your viewing pleasure, here’s a #TBT Tallulah Talks Back episode where Tallulah warns our viewers that she doesn’t want any of them wearing crocs while watching our show.


Stop What You’re Doing and Eat a Sandwich

Meme_S1E6_9Alright so I was going to write to you today about how excited Mhairi and I are for our upcoming trip to the Big Apple, but as it turns out that is going to have to wait because it’s National Sandwich Day people!!!

This day is our opportunity to show our support and wrap a proverbial hug around all our sandwich loving friends and those who make the sandwiches for them. These are the people who will help us in our mission to “Save The World One Sandwich at a Time” and we simply can not just gloss by that.

Not after all the effort Tallulah has put in to helping people prepare themselves a proper sandwich and look good while doing it. I mean, look at all the sandwiches she has shared with us. There was the good ole PB & J with neon, the travel Pita with a pencil skirt, the left handed banana sandwich with a side of gloating, the Ham Sandwich thwarted by a Can Can dancer, and who could forget the classic Tomato Soup Sandwich in the style of melodrama (she researched that).

No darling, Tallulah would want us to stop whatever we were doing, pop open the champagne and take the proper time to offer up a toast to all the well dressed, peace spreading, sandwich lovers everywhere! And so that is what we are doing. To all you glorious sandwich makers and eaters across the country, we salute you! Happy #NationalSandwichDay

Which leads me to…

Industry Tip #27

In the social media game, if you can find an organic way to jump in on what is trending, then do it. Trends come and go quick, and if you don’t make a few quick adjustments once in awhile, you’re gonna miss out.

So now we have to ask: what sandwich will you be eating today? And what outfit will you be wearing while eating it?

And without further ado, in honor of #NationalSandwichDay we leave you with the Classic Tomato Soup Sandwich in the style of Melodrama.


How to Meme Your Way To Success: Halloween Edition

Meme_3_SquareI honestly can not stress enough the importance of having a great Photographer on your team.

As independent content creators fighting your way to be seen amidst an overcrowded marketplace of amazing talent, sometimes an image is the only shot you’ve got at getting your potential audiences attention, so that image better be good. And if its share worthy, you’re in business.

Luckily for us we have the amazing Katie Nolan on our team. As often is the case with us, Katie walked right into our lives at the exact moment we needed her. Fresh from Australia she became the photographer behind images I truly believe will become iconic collector’s items someday. I realize I may be biased, but these images genuinely blow me away and I feel fortunate every time I get to post them.

While I am gushing on Katie, I just have to say, not only is she an amazing photographer, but she also understands the unique needs of independent web content creators, and has an eye for both set and graphic design. She was instrumental in helping us create all the collateral we have needed over time from Memes, to Movie posters, to social media headers and even greeting cards. I guess what I’m saying is, if you have a budget and need a stills photographer who gets it, hire Katie. Her work is the gift that keeps on giving.

We started working with Katie right around this time 2 years ago when Mhairi and I had decided that Tallulah really should do a series sharing her Top 10 Tidbits of advice for getting through the Holiday Season. I mean, who can get through the holidays without the help of Tallulah, right? ;)

Anyway, Katie was amazing. She came in and helped us transform the infamous kitchen multiple times over to reflect all the holidays of the season and then tirelessly weeded through the bounty of images we got, and turned them into the Memes and greeting cards we will be sharing with you again over the next couple months. (as well as all the photos we have ever shared with you.)

And this leads me to…

Industry Tip #25

Often times you only have a literal second to grab a potential audience members attention, therefore share worthy Memes are a necessity for independent content creators, and to pull them off properly you are going to need an excellent photographer.

And now, in honor of Halloween, I give you a one minute tip from Tallulah on how to carve a pumpkin. Happy Halloween everybody. We love you!!