Who Wants To See a Half Naked Girl In the Kitchen?

Shot05-014AThis episode still makes me laugh the most out of all of them (thus far) and its largely because of Tallulah’s extreme reaction to it. I have never seen her get so flustered. (And yes, I am talking about Tallulah here, not Mhairi)

The funny thing about the creative process is that, just like you, the audience, we, as creators, are also still getting to know our own characters every step of the way. Sometimes you really don’t know how a character is going to behave in a certain situation, until you put them in it.

You develop the character well, give them a problem, and then do your best to get out of the way, so that your character can tell you exactly how they feel about this particular situation, and that is exactly what happened in this episode, to hilarious effect.

Mhairi and I knew that bringing Gigi (the Can Can girl, brilliantly played by our dear friend Charlotte, who actually is an authentic French Can Can girl) into the situation would likely bring out Tallulah’s jealous streak, but I don’t think either of us really expected this strong of a reaction.

From the moment I called action and Gigi entered from stage right Tallulah had an almost visceral reaction to her being there, she actually turned red at one point, often clutching her pearls as if they were safety rails on a train, as if her very life depended on getting this woman off her “stage”. She was not having it and it was hilarious.

Tallulah really just took over, but it was perfect, because I believe, in that moment, Tallulah perfectly embodied that primal fear so many of us women share. The fear of “what if all the things I do to better myself, to be smart, talented, kind, giving and wise, what if none of that really matters? What if the only real value we have in this world is how good we look naked? And p.s. there’s already a million younger girls out there who look better naked.”

It’s easy for women to get locked into that fear, because, if we are looking for it, we can easily find societal evidence of it everywhere (case in point, this and our twerking episode still have the largest views to this day, so we could read all sorts of things into that) and next thing you know we are obsessed with getting older, worrying about skin creams, tummy tucks and gray hairs, as if taking care of these things will somehow increase our value.

But honestly, I’ve always believed we can find evidence of whatever we are looking for, everywhere, and therefore, in times of fear, its best to back up and remind ourselves that we are the ones that get to decide what makes us valuable. We get to decide what determines our worth. We get to rest in the knowing that we are the sum of ALL our magnificent parts.

And when we take the time to honor, appreciate and really know in our hearts what’s valuable about ourselves, then we can come to a place where Holster’s response to Tallulah’s question “who wants to see this?” “Everyone” is absolutely true. Because like an exquisite piece of art, who doesn’t like to look at a half naked pretty girl once in a while? They make us smile.

Which brings me to….

Industry Tip #19

When navigating such tricky intersections as art and commerce, allow yourself to dance on the edge of what’s comfortable a little bit. That’s what art is for: to challenge us, to help us find that line. There is no growth in playing it safe.

So without further ado here is Episode 4 of Season 2 where we find Tallulah hanging on to her baguette for dear life, while simultaneously helping us laugh through all our fears.

 


The Thing is: Mimes Are Trending

Publicity 2Episode 3 made Mhairi and I both laugh out loud even at the first thought of it. (Yes that’s what we were cracking up about during our writing session in Malibu, in case you were wondering Jamie Foxx. 🙂 )

Whether people realize it or not, we are fully aware of the ridiculousness of Tallulah constantly banging on about the fact that she is a “classically trained mime” even though she literally never stops talking.

Tallulah is quite possibly the chattiest Mime that ever existed. In fact, if there was a society for Mimes, I am pretty sure Tallulah would have been kicked out by now for talking too much. But she would never admit it. No darling, she would say she left because they were droll, banal and terrible conversationalists.

So as we were coming up with all these ways to keep messing with Tallulah over the course of Season 2, we knew we had to throw a mime into the mix.

We found the perfect one in Mhairi’s dear friend Jabez Zuniga. I had never worked with him before but had a feeling that he was going to be great and he did not disappoint. The dichotomy of him back there, finding all these great moments, and Mhairi, straight faced, not having a clue what he was up to was, for me, hilarious.

When she finally did discover him and then accuses me of not even finding a real Mime. “He’s probably from Burbank or something” I almost had to break character and laugh. I don’t know where she comes up with this stuff, but she genuinely cracks me up, despite the fact that she’s my friend. Which brings me to…

Industry Tip #17

If you are making comedy, you better make yourself laugh. If you’re not even making yourself laugh, then you should keep honing it and developing it until you do.

And now for the ultimate test, does it make you, the audience, laugh? That’s what really counts. Without further ado, here is Episode 3 of Season 2 “There’s a Mime in the Kitchen!!!”


Marge Takes Over the Twittersphere

Screen Shot 2015-10-10 at 10.16.56 AMWell that was the plan anyway. Mhairi and I had decided that Season 2 was going to be all about the very real pressure that web creators are under to have their videos go viral, to gain the coveted status of “trending.”

We figured if Tallulah has her own web cooking show, then her lack of trending status would surely be her biggest obstacle to gaining all the success, acclaim and hats she desires and it was Holster’s job as Producer to remedy this. The trouble was, Holster and Tallulah had very different ideas about what type of content would cause that success. Holster felt Tallulah needed a popular co-host to help her stir up ratings, and lets just say Tallulah disagreed.

We thought, “wouldn’t it be funny if Tallulah chose to have Marge on the show, because in her eyes Marge proves how important she is, after all she’s saved a life?” Tallulah figures this will get things moving, and give her the proper acclaim she deserves but in the end it backfires because Marge starts trending instead?” We knew this would bring out Tallulah’s green-eyed monster and add to all sorts of fun.

To go a step further, we thought “wouldn’t it be doubly funny if we could actually get Marge to trend on twitter? Like in real life”

Screen Shot 2015-10-10 at 10.14.33 AMSo that became the plan. We took to the twittersphere and created twitter accounts for Tallulah, Holster and Marge and then as the episodes started being released we started tweeting.

We had an awesome time tweeting back and forth in real time, in character, shared a lot of laughs, and even had quite a few fans join in on the fun, but in the end, as it turns out, you kind of need to already have a decent sized and engaged audience, for this kind of storytelling to really work.

While we may not have succeeded in making Marge trend, we did discover how much fun Improving with our fans on twitter can be, so you can expect much more of this behavior in the future. In fact if you enjoy a little Improv banter yourself you can always feel free to chat with Tallulah and the gang by following and tweeting to these accounts Tallulah, Holster & Marge now. Which leads me to….

Industry Tip #16
If at first you don’t succeed, try, try again. (cliche for a reason) Can’t tell you how many times this has proven to be true in this business. Persistence is everything.

And without further ado, here is Episode 2 of Season 2, featuring the triumphant return of the newly trending Marge #SaveMarge (and yet another slam dunk performance from Tami Hillberry & Mhairi Morrison who have proven themselves to be one take wonders, with Improv no less.) I love how Marge is suddenly dressed more like Tallulah, copying her every move. Little moments of genius, all found in the moment.


The Day Tallulah Was Forced to Share Her Kitchen with Circus Types

Meme_S2E7_2I’ll never forget the day we shot Season 2. Tallulah may not have appreciated having to share her kitchen with “circus types,” but Mhairi was thrilled. In fact, she was so excited that she greeted each and every new cast & crew member that arrived with giant hugs and little gift bags filled with candy, and of course, feathers.

It felt like a party.

I was thrilled too but if I’m honest, was still quite a bit nervous with anticipation about whether we were going to be able to pull this off or not. Our plan was to shoot the entire 8 episodes in one day, and given the unscripted nature of our show, this was no small feat. It was going to take a tremendous amount of focus, energy and determination.

I love Improv for the same reasons that I hate it: it’s scary, unpredictable and you never know what you’re gonna get, but when you hit it right, its like capturing magic in a bottle, and I was determined to capture that magic.

Mhairi and I had plotted and planned deeply for this day, we knew exactly the beats we needed to hit for each episode and I had no doubt that on her own, Mhairi would hit them all, as I had seen her do it a thousand times, but today we would be intentionally throwing ourselves a curve ball. We were throwing new characters into the mix, via new Improv actors, each with their own motivations and beats to hit and there was no way to know for sure how this dynamic would play out.

I was most nervous about introducing the Marge character, the woman Tallulah had saved from the brink in Season 1 and the sole reason for Tallulah’s messiah complex. She was an important character to be sure, but mainly I was nervous because I didn’t have a vision for her. Marge had been Mhairi’s idea, a character she described to me as a lump, depressed, and not doing much of anything, and although I trusted Mhairi completely, I had trouble seeing how that was going to be funny. (Silly me)

In an attempt to mitigate my fears, I had asked my friend and fellow Second City grad, Tami Hillberry if she would be Marge, as I figured if anyone could pull it off, it would be her.

And here we were, everyone in their places, lights ready, camera speeding, nervous excitement in the air, seconds away from filming the very first episode of Season 2, I call action, and in she walks, Marge, living and breathing. The dynamic between her and “Tallulah” was immediately perfect, Tami’s layered choices as “Marge” so obviously brilliant. I was riveted, as she was adding things I didn’t even know could be there, the perfect foil to Tallulah, making Mhairi’s already funny choices even funnier.

By the time I yelled cut I was already breathing a huge sigh of relief, followed quickly by deep and sincere gratitude. I knew I had just been blessed with the opportunity to capture magic in a bottle, the birth of yet another legendary character, which leads me to…

Industry Tip #15

Hire Tami Hillberry. I’m kidding. I know she’s not right for every role (or is she?) But seriously, your tip for the day is “cast well, and then let your actors do what they do. If you let them, they will bring you more to your characters than you even realized was there.”

And without further ado here is Episode 1 Season 2 of Feathers and Toast. We did about 3 takes of this scene but ended up using that very first one. It was perfect right from the start. (And honestly and truly Tami, I can never thank you enough for being our Marge)


Season 2 Was Born in Malibu with Jamie Foxx By Our Side

Shot07-200ALiterally. Mhairi and I came up with the entire outline for Season 2 of Feathers and Toast while hanging out in what has become our favorite place in the world for getting away and creating, Malibu. And just a few feet to the left of us, the entire time, was Jamie Foxx.

Yes, okay, he wasn’t actually aware he was participating with us, for all he knows he was just there hanging out with his family, silly him, but for two girls who had made it their mission that day to not come home until they had created comedic gold, the realization that there was an Academy Award winner sitting within ear shot of us really got the ole creative juices pumping. So thanks Jamie Foxx for being our silent partner, and no, you can not have any royalties. 🙂

Creating Season 2 was way easier than creating Season 1 because we now had a years worth of character development, and experience collaborating, on our side.

Thanks to our fans, we knew that their favorite part of our show was the Behind The Scenes bits, and thanks to our industry peeps we knew that collaboration with the right talent was one of the golden tickets to trending in the digital space, so we put that knowledge in our creative stew and started stirring.

Then we added a heaping helping of story plot lines that we knew we wanted to push forward, and a dash of our own personal angst as artists and voila! We had an 8 episode arc that centered around the age old battle between art and commerce with lots of special guest opportunities (which I believe the trailer below illustrates pretty well so I won’t overstate it here). And of course this leads me to….

Industry Tip #14
When scheduling important writing sessions, try to make sure your favorite Academy Award winners can be seated right next to you. I’m kidding. The real tip is to allow yourself to go off-road a bit, meaning if a place like Malibu inspires you, go there. That’s the beauty of being a writer, you can go places, explore things, even in the middle of a Tuesday when everyone else is at work. Allow your mind to soar, to flounder for awhile inside of the question, let it get uncomfortable even, refuse to settle on an idea just to settle, and then just before the brain starts to hurt too much and your faith in yourself as a writer is lost, boom, out pops your golden ticket.

And now without further ado, the trailer for Season 2. (Which btw we did not edit until we had edited all the episodes of the season first. See. We took our own advice) Have you watched Season 2 yet? If not I hope you will consider watching it along with us over the coming weeks.


And Then One Day Things Took A Turn For The Weird

Tallulah BankheadSo here’s a little behind the scenes story that is just plain ole odd but has never been publicly talked about.

As many of you who have been following the story know, Mhairi and I were at the point where we had been working together on Feathers and Toast for about a year.

We had produced and released Season 1 and then spent even more time producing and developing the Tallulah character through our Tallulah Talks Back and Holiday Tidbit series and our social media efforts were slowly starting to pay off as evidenced by the uptick of people suddenly using the word Darling, but we were hardly trending.

I was at a point where I was thrilled with what we were doing, loved every minute of it, but was still very unsure of where this project was going to lead. Were we ever going to get a wider audience? Was this project something I was ever going to be able to make a living off of? Was it in my financial best interests to keep going?

This was all the stuff rolling around in my head as I took a much needed break over the Christmas holidays and then something happened that I will never forget.

It was my birthday and I was roaming around this really cool bookstore with a friend of mine, just jabbering away, and then as I turned a corner I stopped dead in my tracks.

There on the book shelf, facing out and just staring at me was a book with a woman on the cover that looked strikingly similar to Mhairi and the title of the book read “Tallulah, Darling of the Gods.” What????

Naturally I immediately grabbed it off the shelf and opened it up and the first words I read were something along the lines of “there I was sitting on the side of tub as Tallulah had her bath, drinking champagne.” The hairs stood up on the back of my neck. I was motionless, mouth open.

Seeing the confusion on my face, my friend, who is a bit older than me says, “that’s Tallulah Bankhead, you’ve never heard of her?” To which I reply “Noooo.” And she says “She was an amazing theater actress back in the 20’s, I just assumed that’s who you based your Tallulah character after.” Still completely freaked out I just said “Uh, nooooo.”

The truth is I didn’t even know who she was and I was pretty positive Mhairi didn’t either. She had mentioned who her inspirations were to me many times before (mostly Lucille Ball) and never once did Tallulah Bankhead ever get brought up.

Obviously I had to buy the book and the second I got home I dove into it. The more I read the weirder it got. How could we have created a character so similar to someone we didn’t even know exists?

And the similarities weren’t just between Tallulah and our Tallulah, there were striking similarities between her and Mhairi. Odd similarities like the fact that they both have quick metabolisms and need to have food by their bed at night, and that they both love the newspaper The Guardian so much that they had/have people ship it in.

The second I got back to LA I decided to give Mhairi the book as a present, but I warned her before she opened it. As I handed her the package, I said “now listen, if you know who this person is, then this will just be a nice gift, but if you don’t, it might freak you out a little.” And as it turns out my suspicions were right, she had no idea who Tallulah Bankhead was, her mouth dropped and she was, in fact, completely freaked out.

Now to this day, I still have no idea what it all means or how Tallulah Bankhead plays into our story. Or why I just happened to find this book sitting, cover out, presentational style, at a random used book shop in Daytona Beach, Fl (a shop I didn’t even know existed until my friend suggested we go to it that morning). Or why I found that book at the exact time that I was questioning where this show would go, but what I do know is that it all felt way too coincidental for me and “coincidences” are something I have learned to never over look.

Throughout my life, whenever “coincidences” start showing up with any sort of frequency, it has always ended up being because I was on the right track, so right there and then I recommitted to the show. I knew there would be a Season 2 and likely many more, which brings me to…

Industry Tip #14
Creative projects are a bit like relationships, deep down, whether we want to admit it or not, we know when something is working and when it is not. If at every turn the doors keep opening, and synchronicity’s keep happening, then those are the ones you should stick with, no matter how long or windy the road. Go with your gut.

I leave you with a video I later found on Youtube that is of Tallulah Bankhead guest starring on *gasp* The Lucille Ball show. Seeing her in person made the similarities even more striking. Would love to hear your thoughts on all this? Coincidence? Or something more?


If Digital is The Wild West, Why Not Be a Pioneer?

Meme_S1E6_9Today, literally right now, might just be one of the greatest times in history to be a visual storyteller.

In the past, if you wanted to see your story ever make it to an audience (whether on the big screen or television) you had no choice but to get it past the gatekeepers. Production was so cost prohibitive, and distribution outlets so unaccessible, that green lighting yourself in any professional manner was near impossible.

Your only hope of finding an audience was if the gatekeepers decided you were worthy enough for them to merit giving it to you. And even if you were the chosen one and your story was produced and distributed, there was no 2nd and 3rd screen, no bonus content, no audience interaction. Your story lived in one form and one form only.

But now, sweet beautiful now, all that has changed. Technology has advanced so much that even your phone is a high quality camera and sound department. You can have advanced editing software on your laptop to the tune of $20 a month. And Distribution? There are 15 year olds out there right now who have used Youtube to garner literally millions of loyal fans. They didn’t have to ask for permission, they just did it, often times with a team of one. The restrictions are gone.

And to top it all off, we are no longer confined to telling a story simply for the big or little screen, no, there are storytellers out there, as we speak, who are telling stories across 5 platforms at once (for e.g Emma Approved which recently won an Interactive Emmy.)

For all intensive purposes Emma Approved is a web show, a clever re-telling of the classic Jane Austen novel Emma, where Emma Woodhouse, this time a lifestyle coach, has decided to film her successes (Vlog style over 72 episodes) for a future documentary of her life. But the storytelling doesn’t end there. Just like any real lifestyle coach would, Emma has her own blog, twitter account (as do all the characters on the show), photo gallery of fashion tips, and even Music Club Videos created by her assistant Harriet.

The team at Emma Approved even went a step further, truly breaking the 4th wall, when they allowed people to bid for real on the fictitious bachelor auction “Emma” was sponsoring to raise money for charity. (they raised $4k and the money did actually go to a charity so its all good)

My point in sharing all this is simply to inspire you with the possibilities which leads me to….

Industry Tip #13
We are living in exciting times where our imagination truly is the limit. There is still so much room to be a Pioneer, to go where no one in storytelling has gone before, and I really hope you will seize it. Carpe diem.

As many of you know, Mhairi and I have been enjoying the new possibilities as well. We have Feathers and Toast (the web cooking show starring Tallulah), Tallulah’s Vlog Tallulah Talks Back, twitter accounts for Tallulah, Holster & Marge, Behind The Scenes Blogs and Vlogs, the Memes series, a Boutique (which we intend to expand to sell Tallulah’s favorite things) and the soon to be 1/2 hour comedy Tallulah, Darling.

Plus you can actually see “Tallulah” live and in person every month, as she attempts to hijack, I mean host, the French Cabaret show known as FEMMES by Cabaret Versatile at the Sofitel in Beverly Hills.

Have I inspired you yet? I hope so because we need the stories that only you can tell. So get cracking and let your imagination fly. Virtual Reality is the next untapped frontier.

Without further ado, your videos for the day are of the first time Tallulah hosted the Cabaret show (both before and during her show). It also marked the first time we brought the Holster character into the storyline.


Not All Advice is Created Equal

Meme_S1E3_1After Mhairi and I had released the first season of Feathers and Toast, and were in our experimental year where we were playing around with social media and attempting to build an audience, we began receiving a lot of advice from many diverse sources about what we needed to do to enhance the show and get our numbers up, some we listened to and some we did not, because as I said before “Not all advice is created equal.”

Now I am not saying this in order to give myself and others an excuse to just throw away any advice you get that is not to your liking, in fact, I think you should listen very carefully to all advice, particularly the advice that’s hard to hear, there are gifts in there, I am saying this because advice is something you need to treat with caution.

The thing is, it is the rare person that can step out of their own life experiences, needs and wants, and listen to yours purely and deeply in order to give you unbiased advice tailored just for you and what’s best for achieving your specific vision.

More times than not the advice you are going to get will be based on the advice givers view of how things work, or the brand of success they themselves are seeking, their personal area of expertise, or the style of entertainment they like the best.

All of this information is very valuable and should not be overlooked, its just that when listening to it, it needs to be placed in the right context, particularly when you are a creator at the early stages of your vision.

The early stages are a precarious time for content creators. You haven’t even worked out all the answers yourself yet and already there are opinions about the direction you should go, opinions that are often presented to you with great confidence, as if they are fact, at a time when you are anything but confident, and if you are not careful they can alter your vision in a direction you never intended for it to go which leads me to…

Industry Tip #12

When receiving advice regarding your content (particularly in the early stages) it is important to remember 4 things:

1) Always be grateful to those who take the time to give you solicited advice. (those who give you unsolicited advice, you can do whatever you want with them 🙂 )

2) Always consider the source (what their personal experiences and biases are) so that the information they give you can remain in proper context.

3) Give yourself permission to trust your own gut. Regardless of the stature of the advice giver, if the advice given doesn’t jibe with the direction you feel you are going, give yourself permission to respectfully follow your own intuition.

4) If in following your own path, you discover that one of your former advice givers was right along, its okay and encouraged to admit that, readjust your course and become all the more grateful.

As some of you know, this particular topic became fodder for a good portion of Season 2 of Feathers and Toast as we delved into the age old battle between Art and commerce. But even earlier on it came into play with the clip I am about to show you that comes from our Holiday Tidbit series.

We had been given advice from a senior exec in the Youtube world who had suggested we needed to incorporate topics that were trending into our show, like twerking. Naturally the Tallulah side of Mhairi was like “twerking? Does he really expect me to twerk darling?”

But after much thought, we decided, yes, let’s have Tallulah twerk, but in her own Tallulah way. The result was our most viewed video to date. I guess that guy did have a point, particularly when it comes to increasing your views.


For the Love of Goldie

Meme_Feb_2So I pulled up to a stop sign yesterday and looked left to see if the coast was clear and there she was, my hero, Goldie Hawn, just standing there, quietly, in her yoga clothes, simply waiting to cross the street.

I had to take a double take. Could this really be the woman who I have admired my whole life? The woman who is in no small way the influence that has me even writing this blog, just standing there, a few feet away from me? The posture and the blonde hair were unmistakable, then she turned her head a little, yep that’s her, my heart skipped a beat.

I wanted to jump right out of the car and give her a hug.

I wanted to tell her that from the first time I saw her when I was a kid I just somehow knew the wisdom, compassion and strength that lurked behind that giggle, that every time she spoke she consistently said things that made me feel better about my world, that she exemplified everything I aspired to be, my perfect role model.

I wanted to tell her that it was when I saw her interview with Barbara Walters some 20 years ago where she refused to complain about the lack of roles for older woman and instead simply said “where are the women writers? do we really expect men to write these complex older female roles?” that I agreed with her and it was in that moment I committed myself to being a screenwriter and wrote my first screenplay with the idea of her in the starring role.

I wanted to tell her all those things, my heart was swelling, but luckily sanity prevailed, and instead I just smiled lovingly at the lady who meant so much to me and unceremoniously turned right, moved to tears by the coincidence that I had just written about her last week in my blog.

Is this a sign that we will one day meet? Or was that my one shot and I didn’t take it? I don’t really know, but I am pretty sure the way to meet your favorite role model is not by accosting her on the street, so I will just have to wait to see what fate has in store. 🙂

Either way this moment put me in touch with the thought of just how valuable it is to have role models, which leads me to…

Industry Tip #11

When going after big dreams, study the lives and work of the people you admire most, as their life examples can offer a valuable treasure map guiding you in the direction you want to go.

Who is your hero and why? Would love to hear your stories.

In the meantime, I leave you with another one of my favorite Tallulah Talks Back. In this one she is being a role model calling out Will Infantine on his infantile suggestion that men deserve better pay than women because they take greater risks. Tallulah’s response? What could be riskier than pursuing a career as a talking mime, darling? Lol


The First Rule of Youtube is You Don’t Quit Youtube

unnamedI learned this lesson the hard way with my first web series, The Sex Trade. We created 6 episodes and then released them. Everything went well, in fact, phenomenally well (we ended up with over a 100,000 views in those first 6 weeks) but then that was all she wrote (literally, the she was me, and that’s all I wrote).

We didn’t have any more episodes and weren’t going to have any more episodes, only now I had strangers out there that were literally mad at me for not finishing what I had started so to speak, which was both hilarious and guilt inducing all at the same time.

I’m not sure what I had thought I was doing. At the time, I was mostly just trying to prove my writing ability. I figured it would be easier to get Execs to click on a link and watch than to read a script, and so I just produced the show and put it out there, but things did not go at all as I had expected. I never even factored in the possibility that there was a legitimate youtube audience that might get attached to it, and frankly it didn’t turn out to be any easier to get Execs to click than read (at least not for me) and so as time went by it became increasingly more obvious that I needed to come up with a different strategy.

What I eventually learned was that regardless of whether you intend to use Youtube as your primary business model (creating content specifically for youtube in exchange for ad dollars/sponsorship etc) or whether you use it as I do, as a development/marketing strategy for projects you’d like to eventually expand to TV, you really have to be in it for the long haul, ready to be consistently releasing new material over a long stretch of time in order to gain any sort of real momentum, traction and brand loyalty, and for me this meant creating content that was more practical in terms of time constraints and budget.

These lessons directly affected my opinions on how to move forward when it came to producing Feathers and Toast. Even though right from the beginning, Mhairi and I always knew there was a bigger story we wanted to tell, we intentionally narrowed it down to the aspect of the story we could reasonably afford to produce, meaning content that didn’t require fundraising, asking anyone for favors or endless amounts of our time but could still be done well, and the answer to that turned out to be Tallulah’s cooking show (which of course is only one piece of Tallulah’s larger life.)

Once we got into it, we realized even the cooking show took up an extensive amount of time, more than we could extend over long periods of time without throwing our lives out of whack and eventually dreading the process (which was unacceptable to us) so we made the decision not to jump into Season 2 right away. Instead we embarked on what I will call, our experimental year.

We started producing short, almost Vlog style videos, except they were entirely in character. Our schedule became getting together once a week and in about 4 hours we would come up with the idea, shoot it, edit it and post it (and pretty much laugh all the way through.) We never knew what we were going to do before we would do it, we went off on mad tangents, dipped into politics, threw in some wacky Monty Python-esque stuff. I was practicing directing, and Mhairi was practicing being a one take wonder. We were just being comedians, trying stuff, as if Youtube was our virtual comedy club, where we could see what people responded to and in the end really learn who Tallulah was.

I’d love to say we intentionally spent an entire year throwing Tallulah into all manner of current affairs and life experiences because we knew that it would be a really cool way to deeply develop her character while simultaneously building a really strong brand (which did happen and we are grateful) but the truth is we just did it out of an organic need to create more content. Hind sight being 20/20 however, I would definitely do it all over again.

The result was a series of videos we called “Tallulah Talks Back” and the “Top 10 Holiday Tidbits” which I will be sharing with you over the next couple months (in no particular order) which leads me to…

Industry Tip #10

If you are planning to use Youtube to build your brand, consistent quality content is key, emphasis on the consistent, so make sure your ideas are ones you can afford to produce (time/money) over the long term without getting yourself burnt out.

So without further ado I leave you with the first Tallulah Talks Back episode that popped into my mind to share where Tallulah teaches you “How to meditate and quiet the Mime.” Lol. We loved this one.