To Youtube or Not To Youtube, That Was The Question

Hot under the FeathersSo here we were, Mhairi & I, with 6 episodes and 2 teasers in the can and seemingly lots of options (since the Digital Revolution was now in full swing) but unsure which direction to go.

There had been some initial excitement, as several big name production companies had seen some of our material and were interested in working with us, but that excitement faded pretty quickly when we realized that they wanted to go in a different direction with the show than we had in mind.

Maybe it was due to Mhairi’s brilliantly dead pan delivery, but it seems many in the early stages saw Feathers and Toast as an actual cooking show, and wanted to steer it in that direction (in fact one even suggested cutting the Behind The Scenes part) but as tempting as it was to go where the money was, and shape our show into what was currently working on the digital platforms and MCN’s, Mhairi and I knew this was a full blown comedy destined for television and that even if it meant we were going to have to go it alone for awhile and forego any financial support (that we really could have used), that was just what we were going to have to do until we could effectively show them the trajectory we envisioned for ourselves and why it would work.

The decision was made to go ahead and put the episodes up on our own Youtube channel (more on how we prepped for that at a later time) and pretty quickly thereafter we learned what will become a series on insights I will share with you about Youtube, but the first is…

Industry Tip #3
Youtube is a powerful creative development tool if used effectively.

Almost immediately after we began releasing those early episodes of Feathers and Toast, we started getting invaluable feedback from the people, not industry people, but viewers, fans, the people we would be creating the show for in the first place, and one of the first bits of invaluable information we got is that they absolutely loved the back and forth between Diego and Tallulah.

This was music to our ears because the Behind The Scenes part was where we had chosen to hint at the fact that there was a larger story with Tallulah, and the fact that people were responding to it gave us encouragement to go even further with this aspect, in fact it altered our entire thinking as we headed into developing Season 2. (so thanks all you early supporters like Linda Eubanks, Bob Burns and Icerunner to name a few)

So I guess the answer to the ancient question “To Youtube or Not to Youtube” for us ended up being a resounding yes! To Youtube.

And now without further ado I will share with you the very first episode of Feathers and Toast to ever grace the web. (awww) As you watch it I’d love for you to appreciate as I do how serious Tallulah is about what she is up as I happen to know how not serious Mhairi herself was. (She may be straight faced for the camera – because she is truly a brilliant actress – but inside this was all hilarious to her as this is definitely her unique brand of humor)

And also I’d like to take a moment to acknowledge Diego for literally just being himself. Right before we had begun filming our Director, Barbara Stepansky, had suggested Tallulah have someone to talk to, like the camera man, so we had attempted to cast one of my Second City friends to play the camera man and that fell through, but then I had one of my crazy ideas.

I asked Mhairi what she thought of just letting Diego be the “camera man.” I knew, even though he wasn’t an actor that he would have no trouble getting into character because he literally was the camera man but I also knew how naturally funny he is and how incapable he is of being anything other than himself. To my surprise Mhairi embraced my crazy idea immediately (another reason I love her as my creative partner), and the rest, as they say is history. (And btw – we gave Diego literally no direction or explanation of what we were up to at all. We just told him to feel free to chat with her on that second part and just as I suspected, he gave us gold)


We are Expanding To Television!

mhairinhollyDear Feathers and Toast fans,

Mhairi and Holly here, the producers of Feathers and Toast, and we just wanted to take the time to send out a deep and heartfelt thank you to all of you who have watched our show and played along with us for the past 2 years on social media. Your constant encouragement and hilarious banter with “Tallulah” has meant way more to us than you will ever know, you have literally become part of our story and we really feel that it is because of you that we have entered a new phase in our shows development, the expansion to television.

Yes, you have heard correctly. We are currently in the process of making the leap to television by expanding Feathers and Toast into a 1/2 hour comedy that centers around the one and only Tallulah Grace and her rag tag crew (Diego, Holster & Marge) as she attempts to become as important as she is sure she was always destined to be.

Tallulah’s cooking show, “Feathers and Toast,” will still live on the web (and yes there will be future seasons) but now through the television show you will also get to peek inside her world “behind the scenes”. We are calling this new show Tallulah, Darling.

We’ve just completed a pilot script and started working with a lawyer, so will be quite busy over the next couple months shopping for the right production company to collaborate with but we didn’t want to leave you hanging in the process so we have decided to bring you along for the journey.

Starting this week we will begin a weekly Blog and Vlog to keep you entertained and in the know. Every Wednesday you can expect a Vlog from Mhairi where she will be sharing with you her own special brand of tips for how to create a life you love (and yes, you can expect more than a fair share of Tallulah-isms to pop out) and on Tuesdays, Thursdays and Sundays you will get a Blog from Holly where she shares real Behind The Scenes stories from the last 2 years of creating Feathers and Toast, along with industry insider tips for those who might be looking to create their own shows.

For those of you that don’t want to miss a second of the fun its probably best to officially SUBSCRIBE (there is a form to the right of this page and also at the bottom of our home page depending on where you are reading this from) and then you will receive our Blogs and Vlogs right to your inbox. And for those of you that simply don’t enjoy getting frequent emails (we totally understand) its probably best to UNSUBSCRIBE now. You will still be able to see our posts on Facebook and Twitter and can check in here on our website for some binge reading and watching whenever you like.

Mhairi continues to perform as Tallulah with Cabaret Versatile, hosting, miming, singing in French and making a ham sandwich live on stage in their monthly residency at the Sofitel hotel, Beverly Hills. So if you find yourself  in the area darling, please swing by to shake a cabaret tail feather and cocktail it up to the nines.

Again we just can’t thank you enough for being the amazing and supportive fans you have been and so look forward to sharing this next phase of the journey with you.

With love

Mhairi & Holly (aka Tallulah & Holster)