You know that whole saying “If Nothing Changes, Nothing Changes”? That’s right where we are now in our journey of “How We Went From Youtube to Television Deal.” It’s time to make a major change.
There is nothing like simply declaring that you will achieve something, to put you on a collision course with the very thing that has always stopped you, and, for me, that thing is networking. Boom. There’s my road block. Only this time its got flashing lights and a not so subtle sign across it that reads “Make no mistake, there is no avoiding me.” I might have been blind before, but now I see.
I can see that I have spent the past 20 years completely satisfied with my own excuses that “I am just not that good at the networking thing.” No need to try. Not my area. And instead, wildly overcompensating in the areas of creativity (writing/producing etc), all while attempting to convince myself, and anyone who would listen, that as long as I’m good enough at my craft that my lack of networking skills won’t matter.
The trouble with that is, its just not true. Networking really does matter. And avoiding it will only lead you to becoming that weird lady who could have been.
The even harder truth is that I have had several projects over the years that likely could have gone to television. Great projects, created with some amazingly talented people, but as always, when it came time to sell I had no people I could sell it to. I let them and myself down.
I hadn’t spent the time to build relationships with industry execs, and as it turns out, industry execs don’t spend a lot of time listening to the ideas of people they don’t already have relationships with. They have plenty of creators they do have relationships with and they are busy listening to them.
So what did I do about this? I went back in my shell and created more.
Starting today this pattern is over. Done. I owe it to my amazing co-creator Mhairi, to our show, to my family & friends who have been rooting for me, and most importantly to myself, to once and for all face this fear head on and win.
In light of that decision, and in light of the fact that this is way past due, I have decided to take radical action. I have cleared my schedule and will be committing to a 40 day challenge.
The plan: for the next 40 days I will meet as many industry executives as possible (and that includes everyone from executive assistants to studio heads) and spark relationships with them that I will then maintain for a lifetime. Like the oh-so-brilliant Shonda Rhimes, I am going to starting saying Yes! (Thank you Shonda – deeply and truly)
Does this scare the bejeezus out of me? Hell yes it does. But am I going to do it anyway? You better believe it. I welcome any and all support. If you have someone you think I should meet, please share. If you’re a fellow artist realizing you are just like me, get on board.
Which leads me to…
Industry Tip #38
Content creators must spend at least 33% of their time actively building a network, or they will have no one to share their work with when its done.
And without further ado. I leave you with this great interview from BTR Productions where I share what its like being a female comedy writer in Hollywood and why I am so excited about our show.