About 2 months ago we started these weekly Blogs/Vlogs for the purpose of sharing with our fans the Behind The Scenes world of Feathers and Toast.
We had this knowing feeling brewing in our bones that it was time, that we were now on a collision course with our destiny of Feathers and Toast expanding into a half hour show, and we thought, the only thing that could make success sweeter was if we took you with us, so that’s what we did.
We backed up to 2 1/2 years ago when the journey began, and started sharing everything that had happened along the way and it has turned out just like we hoped. You know us better, we know you better, and we do in fact feel like we are not alone, that any victory we have from this point forward, will be a victory shared by you as well. Yay!
So here we are. All caught up. And from this point forward I will be sharing our good news in real time, “Breaking Feathers and Toast news” (as well as continuing on with industry tips, and highlights of what all our favorite peeps are up to – as mentioned in yesterday’s blog.)
So here’s the good news. Feathers and Toast had an amazing week at Digital Hollywood last week. For those that don’t know, Digital Hollywood is a really cool bi-annual conference created by Victor Harwood, where those working all sides of the digital realm (from techies, execs, marketers to content creators) all get together to share and discuss what’s next and how to succeed in what is often referred to as The Wild West of entertainment.
Mhairi and I have been going there for years, starting as hopefuls still trying to get the lay of the land, to seasoned digital content creators, to finally speakers sharing what we’ve learned with others.
This time around we were asked to lead a workshop sponsored by Women In Film and moderated by Karene Jullien. Well, part of a workshop. It was a 3 parter and we were asked to lead the first portion which would be “How to Develop your Idea”. The second 2 parts were, “How to Gain Traction” and “The Do’s and Don’ts of Pitching” and they were each lead by an impressive line up of execs (from companies like Yahoo, New Form Digital, Comedy Central International etc.)
Needless to say we were feeling pretty blessed, and maybe just a tiny bit nervous, to be paired up with these powerhouse ladies, but our nerves were eased the second we decided to focus on being an inspiration, rather than who might be listening and what we might get from this opportunity.
We were told it would be an intimate group, so we were picturing about 8 women around a conference table, but when we got there we actually had to fight our way into the room. It was packed, standing room only. Mhairi and I were stunned. We quickly gained our bearings as we focused again on being a contribution to all the shining faces now staring at us and it turned out to be a rousing success.
Several people mentioned it was the best panel they’d been to at Digital Hollywood, there were requests for Women In Film to do more of this, and we ended up making some amazing new friends and fans, including some of the execs.
We both left with the feeling of “this is how it’s suppose to be.” You give from your heart, you make friends and then opportunity expands from there. We don’t know who our future partners are supposed to be, who will help take our show to the next level, but we do know it should be rooted in a spirit of friendship and understanding, and we feel last week was a giant leap closer to that.
Which leads me to…
Industry Tip #24
It really is all about relationships. Conceiving, developing and birthing a creative baby is best done with people with whom you share a mutual respect and likeminded goals. Your networking energy is best spent genuinely trying to find your people, rather than superficially searching for who you think can get you what you want at the moment.
Thanks to one of our participants in the workshop (Christine Marie K), there is actually video of at least 1/2 of the workshop. So without further ado, here we are, in all our glory, sharing what we’ve learned from the heart.